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BFGoodrich Named Official Tire of NASCAR Whelen Euro Series

The NASCAR Whelen Euro Series and BFGoodrich announced today that the American brand will become the official supplier of the Euro NASCAR. Already an American motorsports icon and with strenght of a successful motorsport heritage, BFGoodrich will pair with the iconic NASCAR Whelen Euro Series to bring high-performance racing tyres to the most competitive, spectacular and fastest growing touring car series in the Old Continent, seizing the opportunity to demonstrate the value of the brand to European consumers, particularly in the High Performance segment.

“We are excited to be a part of the Nascar Whelen series”, said BFGoodrich Global General Manager Harold Phillips. “As the BFGoodrich brand is anxious to develop high performance tyres that will improve our offer in the performance market for Europe. The Nascar Whelen Euro Series provides an excellent opportunity to partner with a series that showcases the American heritage of the BFGoodrich brand, and can help us learn and compete in a dynamic European market place.”

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The NASCAR Whelen Euro Series represents the perfect proving ground to showcase BFGoodrich’s products performances and durability thanks to its demanding and spectacular characteristics: four exciting races and two qualifying sessions per weekend with only one set of new tyres per car.

“A great American brand joining a great American Series. This is a perfect fit!” declared NWES President – CEO Jerome Galpin. “We are very proud this lifestyle brand with huge legacy of racing performances decided to support our efforts to develop Pure Racing in Europe. We share the common vision to provide the best to everybody looking for fun and authentic experiences!”

BFGoodrich’s history in racing is outstanding: founded in 1870, it was the first American tyre to win at Indianapolis in 1915. The company built the first radial racing tyre in 1972 and became an undisputed leader in off-road racing, winning more than 20 Baja races, multiples Paris-Dakar and the World Rally Championship.

BFGoodrich introduced radial tyres to stock car racing in the United States during the 1990s when bias-ply tyres were the norm. As a result, radial tyres have become the standard in stock car racing. Jimmie Johnson, a household name in American racing, started his career with BFGoodrich in off-road racing, and transitioned to stock car racing also with BFGoodrich tyres.

BFGoodrich will make it’s Euro NASCAR debut in Valencia, Spain on April 14-15 in the context of the fifth annual Valencia NASCAR Fest.

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